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Wednesday, August 8, 2018

Why Microsoft's Surface gamble in India might not pay off

If there’s one thing that most brands know – or learn it the hard way – is that India is a terribly price sensitive market. Unlike any other market, a good product with bad pricing (read: too high) in all likelihood will hardly find any takers.

from Gadgets Now https://ift.tt/2AQ2iNN
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